Atomic Gurus

The Sword & the Spirit


Easily distracted? Let's make this quick.

  1. To start, there's no skill more valuable than your ability to negotiate.
  2. The best way to learn how to negotiate is through case studies and practice.
  3. We've created the most effective case study EVER—a fictional story that's easy to follow.

That's the quick look. You can scroll to the bottom of this page to take a test drive—no registration required. Or you can read on, to get the full story.

If you think of a negotiation simply as a discussion to reach an agreement—how many of these moments do you have every day—in both your business and your personal lives?

Are there discussions you should be having, but are avoiding? Do you think you're getting the most out of the agreements you are making? Or maybe, you try to win at all costs and run the risk of souring your relationships?

The problem is that most of us don't take a proactive approach to the agreements we make. We often leave value on the table and miss opportunities to make better deals. In other cases, we might get exactly the outcome we want at the expense of the other party, who might not want to deal with us again in the future.

You can make simple adjustments in your approach to ensure that you always get the best deal possible—getting more for yourself, while also building trust and improving your relationships. Once you learn the techniques that I'll show you, you'll be amazed at what you can achieve—from dollars in the bank, to your connections with others. Like Yvette, who shared her personal experience. . .

"You imparted immensely and immediately valuable information—just the impetus I needed.

That night I looked over your book and formulated a plan. The very next day, I brought coffee for my boss and laid out my proposal. I basically sold him the peace of mind that he has wanted relating to succession planning and transition of the business to his sons. As part of that security, I would extend my commitment to his business, in exchange for a negotiated salary. He seemed excited to secure such a commitment, and not only accepted my proposal of a salary increase of 20%, but added another US$10k to that amount.

I was stunned and thrilled, trying hard to contain my excitement at so easily being able to implement your suggestions, lest I might appear insincere or unworthy of having negotiated such a coup. Even a couple of weeks later, I am still in total awe of the outcome.

I am sure that I have not absorbed everything that you spoke of, and that I will need a refresher at regular intervals to make sure that I incorporate your suggestions regularly to the point of becoming ingrained, but. . .

Thank you, thank you, thank you!

You're welcome, Yvette.

But, why a story? I want to help you to overcome the barriers that prevent you from learning these life-changing skills. Embedding the lessons in a story creates a highly effective yet easy way to learn. Professor Lawrence Susskind of the Program on Negotiation (PON) at Harvard Law School says,

"The way that the kingdom of Cyden deals with the threats posed by its neighbors, the Apanites, illustrates more clearly what we mean by a 'mutual gains approach to negotiation' than a hundred repetitions of the theory could accomplish on their own."

This story is a case-study to be solved. Read or listen as if you are a participant, rather than a spectator. Stop as you recognize clues and try to think, "How can I solve this?" You'll have the choice of reading the story or listening to the audio—whichever works better for you. Then, I'll deconstruct the main lessons so you'll understand exactly how these techniques can help you get better outcomes from the negotiations you conduct every day.

What you’ll discover in this course will change everything for you. You will learn how to focus your actions where they matter most and stop relying on luck to get the deals you want. These techniques are tested, proven to work and will give you a high return on your investment.

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Course by André Bello

The Sword & the Spirit negotiation course is a remastering of André's original negotiation skills workshop that he has delivered to thousands of participants around the world since 2005. He has added an audio narration of the story, beautifully illustrated worksheets and interactive lessons on the key negotiation takeaways from the case. André developed this instructional approach after completing the executive education program, “Teaching Negotiation in the Organization” at the Program on Negotiation (PON) at Harvard Law School. André was honored to have been invited to present his unique storytelling methodology at the conference “New Trends in Negotiation Training.” This international forum was held by Harvard Law School’s Program on Negotiation and ESSEC’s Institute for Research and Education on Negotiation in Europe, and attracted some of the leading thinkers in the field. Read more...

Price: US$49

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