Atomic Gurus

About André Bello

André created Atomic Gurus as a learning platform for busy people. He has spent over 30 years developing practical ways to improve your performance through small nudges in your behavior. Your decision to improve yourself can be difficult. It can be challenging to dedicate the necessary time to learn something new, then committing the effort to build positive new habits.

To seamlessly fit into your daily schedule while still delivering powerful results, Atomic Gurus is built on these three core principles:

— You shouldn't have to go to your lessons. They should come to you.
— You can fit 10 minutes into your day to improve yourself.
— You should be clear on the key takeaway from each lesson.

André came to this moment as a textbook “generalist.” He started as a zoologist, earned his MBA, then built a progressive career in sales, service and marketing. He decided to re-enter corporate life in 2012 to ensure that his methods could be rooted in practical business applications, rather than just appear as theory on a presentation slide. This led him to serve as the Caribbean Commercial Manager for one of the world’s most loved brands, Virgin Atlantic Airways, for eight years, until August 2020. At Virgin, he was responsible for driving Caribbean-originating transatlantic passenger revenue while delighting the airline’s customers. His experience as a Satmetrix-certified NetPromoter® Associate and a coach/ facilitator with the Service Quality Institute helped him build strong loyalty in the market, with benchmark-shattering NPS scores in the high 80s for the airline.

André has done extensive work in leadership; as a co-creator of the Stella Leadership assessment tool, which is currently in use by the Massy Group regionally and has delivered over 23,000 performance assessments in eight countries over the past five years. André is exceptionally skilled at facilitating workshops on developing and executing breakthrough innovations, building on his professional certification on leading innovation using a “Three-Box” framework. He serves as the “Chief Innovation Officer” for the consultancy group, “Inspiration Labs.” In this role, he co-created his powerful practice studio format on coaching business professionals on how to have “High Impact Conversations.”

André is an experienced Agile practitioner and Professional Scrum Master® and takes a “Begin it. Break it. Build it.” approach to both product and career development. He’s primarily focused on helping startups with value proposition design, customer discovery and business model development, using simple prototyping tools, UX testing, paper-based MVPs, and has created a proprietary sentiment analytics tool for qualitative research, “Trendcone.”

He has written several books in the fields of negotiation, creativity and storytelling. Professor Lawrence Susskind, of the Program on Negotiation at Harvard Law School, says of his book, “The Sword & The Spirit:

“André illustrates more clearly what we mean by a ‘mutual-gains approach to negotiation’ than one hundred repetitions of the theory could accomplish on their own.”

André has given hundreds of keynote speeches and workshops to companies and organisations around the globe. He uses storytelling and humour to help his audiences gain a deep understanding of the subjects he covers. His main goal is to ensure that learners gain functional tools that can help them succeed from “day one.”

In November 2018, André was in action on the TEDx stage, talking about using micro-actions to drive behavioural change. To get an idea on André's speaking style, you can take a look at the video below.

André's courses:

  1. Compete vs Cooperate »
  2. Customer Connections »
  3. The Method of Selling »
  4. The Sword & the Spirit »
  5. Customer Loyalty & NPS »